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Small but Mighty Segments
Segmentation is a super powerful tool in your email marketing toolkit! By categorizing groups of customers by characteristics, demographics and behaviours, we can ensure we’re getting the right message in front of the right person at the right time: The key to high click rates and an engaged audience. In this week’s blog, I’ve outlined some simple segmentation options you might want to explore when categorizing your own list!
The Power of One-Click Surveys
How much can you achieve with just one click? Well, when it comes to email, that one click can provide hugely valuable data on which to build your email strategy! In this week’s blog, I’m extolling the virtues of the one-click survey, explaining how you can use this effective technique to gather vital data points about your customers, getting to know them better, identifying their needs, and importantly, understanding where they are in their buying journey with your business! Plus - you can grab a handy list of one-click surveys to try yourself!
What Is A Triggered Email Campaign?
During the lifecycle of a customer in your email list, there will be plenty of events worthy of celebration. Each of these are opportunities to ‘trigger’ emails that create a deeper relationship between your brand and the customer and prompting them to purchase. In this week’s blog, I’ve outlined some great options for triggered email marketing campaigns that can nurture your audience, feel super personalized and relevant, and ultimately drive engagement and revenue!
Strategy Isn’t Just For Business!
The word ‘strategy’ simply means a plan of action designed to achieve a long-term goal or overall aim, so why are we so quick to limit the application of smart strategies to our businesses and not our lives? In this week’s blog, I’m examining the ways strategies can be implemented across all facets of our lives as entrepreneurs, to help keep us on track, and make sure we’re heading in the right direction, both in business and in life!